Category Archives: Online Marketing

This Is the No. 1 Thing That Holds Most People Back From Success

TIME

What’s the number one thing that holds most people back from success?

It’s not intelligence or hard work.

It’s your attitude.

Sound like the drivel your parents told you when you were 16 that inspired eye-rolling? That’s what I thought, too.

But then I kept seeing the same thing over and over from experts and research…

The War For Talent Is a Myth

Marketing genius Seth Godin says it’s actually a war for attitude:

…it’s not really a search for talent. It’s a search for attitude. There are a few jobs where straight up skills are all we ask for. Perhaps in the first violinist in a string quartet. But in fact, even there, what actually separates winners from losers isn’t talent, it’s attitude.

What does Harvard tell its MBA students is the number one thing when negotiating salary?

First, they need to like you.That’s the first…

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3 Major Warning Signs of a Bad Article Writing Company

Not everyone has the ability to write, enough time to write, or the desire to write. If you’re one of the many bloggers or website owners who don’t necessarily have a good grasp on the English language or simply can’t take the time to write without giving up a bigger priority, hiring a content writer is the way to go. Warning Signs of a bad content writer Hiring a reputable article writing service is a smart decision because submitting quality, original content to increase exposure, build brand credibility, and generate traffic to your website or blog has amazing long-term advantages.

Getting the services of a content writing company is truly beneficial when it comes to getting high-quality content that is entirely exclusive and relevant in return. Sadly, not all article writing services are reliable. Fortunately, there are a couple of things that you can use as warning signs in identifying a bad content writer:

  • The writer loves to plagiarize

Plagiarism is one of the most awful crimes an author can commit. It does not only destroy the credibility, but it can also completely kill the brand! There are a couple of plagiarism checkers available online; they can help you test the uniqueness of the article you purchase.

  • The writer only spins the content he sells

Some writers use spinning software that tries to reproduce original content by exchanging select words with their matching synonyms. Keep in mind that Google is not stupid enough to fall into this strategy.

  • The writer produces terrible articles

This is the most important thing to consider when buying article write-ups. Make sure that the articles are understandable, realistic, have minimal or zero grammar and language issue and are very helpful to your readers.

Hope these simple tips can help you in finding a good article writing service. Remember: content can be very essential in bringing your website or blog to the next level. However if you need to buy articles for your content production, make sure that the articles you purchase are worth the price. If you really want to get high-quality articles for your blog, website, e-book, etc; please check out http://jcparticlewriting.com.

Web Marketing: Do brands still need to build strong PR?

All individuals, especially those who put themselves in public visibility such as celebrities, star athletes, politicians and businessmen consider Public Relations (PR) an important issue. That’s because PR is considered as an important factor to the success of certain careers.

And when we talk about PR in the business perspective, all businessmen need to build a strong PR, to be human – someone who can be talked to, who responds and who expresses. However, does this idea mean the same way for online marketing?

Obviously, the answer would be a big “yes”. Whatever type of business or marketing style you are in, a strong PR can still be a huge factor for your success.

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Creating a more “personal” marketing approach is proven to be a lot more effective. Check out four of the most important tips you can get on how to make your marketing strategy effective:

Get rid of corporate jargon

Avoid mentioning unfamiliar business terms that some people might not understand. When you write your articles and newsletters or post to social media, keep in mind that your messages are being read by real people (not all of them are business experts). Just like we said earlier, be human – talk to them as a real person; make them laugh, or say “sorry” when you made something wrong; talk to them in same manner as you communicate to your consumers offline. Let them feel that you’re worthy of their time by being direct telling them all they need and want to know.

Be accessible and approachable

Find an easy way for your consumer to give you or your brand feedback. Always be open to those feedbacks. Similarly, consider your consumers’ suggestions and make it easy for them to share their ideas.

Tell your story

Say something about yourself. Tell your customers all the things you can offer as well as your limitations. Write them all on your “About Me” or “About Us” page. This page is usually underutilized but according to experts, it is one of the most visited pages on a site, especially on a business website.

Extend the conversation

Social media is one of the largest and the fastest growing community we have. So if your brand is using social media marketing, it is very important to know your goals and targets. Ask yourself the reasons why do you want to have public conversations with your readers. In addition, you should also know where they are and what social media networks they’re using. Avoid using too many social media platforms. You need to pick one that aligns with your business objective.