Web Marketing: Do brands still need to build strong PR?

All individuals, especially those who put themselves in public visibility such as celebrities, star athletes, politicians and businessmen consider Public Relations (PR) an important issue. That’s because PR is considered as an important factor to the success of certain careers.

And when we talk about PR in the business perspective, all businessmen need to build a strong PR, to be human – someone who can be talked to, who responds and who expresses. However, does this idea mean the same way for online marketing?

Obviously, the answer would be a big “yes”. Whatever type of business or marketing style you are in, a strong PR can still be a huge factor for your success.

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Creating a more “personal” marketing approach is proven to be a lot more effective. Check out four of the most important tips you can get on how to make your marketing strategy effective:

Get rid of corporate jargon

Avoid mentioning unfamiliar business terms that some people might not understand. When you write your articles and newsletters or post to social media, keep in mind that your messages are being read by real people (not all of them are business experts). Just like we said earlier, be human – talk to them as a real person; make them laugh, or say “sorry” when you made something wrong; talk to them in same manner as you communicate to your consumers offline. Let them feel that you’re worthy of their time by being direct telling them all they need and want to know.

Be accessible and approachable

Find an easy way for your consumer to give you or your brand feedback. Always be open to those feedbacks. Similarly, consider your consumers’ suggestions and make it easy for them to share their ideas.

Tell your story

Say something about yourself. Tell your customers all the things you can offer as well as your limitations. Write them all on your “About Me” or “About Us” page. This page is usually underutilized but according to experts, it is one of the most visited pages on a site, especially on a business website.

Extend the conversation

Social media is one of the largest and the fastest growing community we have. So if your brand is using social media marketing, it is very important to know your goals and targets. Ask yourself the reasons why do you want to have public conversations with your readers. In addition, you should also know where they are and what social media networks they’re using. Avoid using too many social media platforms. You need to pick one that aligns with your business objective.

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Content Marketing Tips for 2013

Today is 2013. And with the advent of technology, it has become a lot easier to market products and services through content marketing. Like other marketing strategies, content marketing is an art — it needs to be accurate and effective obviously.

If you think that your marketing is not as effective as you want it to be, you can check out the video below for more tips, hints, and some tools that you can use to broaden your content marketing strategies:

Secrets to Making Your Blog Site Visitors into Loyal Fans

As a blog or website owner, you want your visitors to like and share your posts, leave some comments and then follow your blog site because they get interested to all the stuffs you posted. However, a lot of people come across a blog, read or browse a couple of entries, and then surf away for good – that’s exactly what you don’t want your visitors to do.

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Listed below are some tips on how you can make your visitors into loyal fans:

  • Keep your content updated and plain

Constantly adding something new to your blog can create a positive impact to your readers as well as to search engines. However, you do not have to force yourself to post something every day if you do not have the time to do it. Instead, publish new content to your blog at least once or twice a week.

In addition, keep every paragraph of all your posts brief and easy to digest. Long and complicated paragraphs usually cause your readers to shift away to other articles they can understand more easily.

  • Be generic but outstanding

Keep in mind that writing a subject that only a few are interested in cannot draw a large crowd. One basic technique of getting a lot of fans is by choosing popular topic, state the facts you know about it, and add your opinion about how your topic can affect the lives of your readers. Of course, you have to do this in a creative writing manner.

Current events, entertainment, fashion, sports, internet, business, finance and health are some of the most popular topics you can choose from.

  • Welcome comments and learn from them

Communicate to your readers by including question/s in your blog posts. This will encourage them to leave their comments about what you wrote. However, if your blog does not require comments to be approved or filtered; check them regularly to make sure that no one is leaving spammy comments.

  • Focus on a single subject or topic

For example, if you’re blog is about “poultry”, write topics only related to chickens, feeds, eggs, poultry diseases, etc. You should not write about “basketball”, “shoes” or any topic that is far related to “poultry”. This will confuse your readers and your blog will look ridiculous.

  • Be the solution

Visitors visit your website because they want something from it – they want you to solve their problem/s. It is usually in a form of question so make sure that what you write will answer the certain questions your visitor might ask. That’s the only way your blog will become “helpful”.

  • Add photos and videos

Visual interest can also help attracting visitors. You can add pictures, infographics or videos related to your subject.

  • Use a catchy title

Your title or headline is the most important factor in the reader’s decision to click your link. Make your title more interesting and catchy but make sure that your title is justified by your content.

  • Make your blog clean

Too much glitziness can put readers off. Avoid annoying background colours, background music and pop-up ads. These things can toss away your audience despite having an interesting blog.

All bloggers want to gain a large follower base. Perhaps, writing stuffs that nobody reads is useless, right? Is my post helpful? Please feel free to leave your questions, suggestions or comments.